A Year Unlike Any Other

Posted by Patrick on Dec 21, 2020 8:57:55 AM

The year 2020 will forever be remembered for the pandemic and how it changed everyone's lives. For our team and how we operate, things absolutely changed and adjustments were made throughout the year to meet the challenges of Covid-19. Yet, despite the challenges with getting everyone set up to work from home, the anxiety around the economy, and staying safe and healthy, we were able to have a very successful and productive year.

So, as we reflect on the year past and look forward to 2021, here are some of the highlights of the past 12 months.

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Topics: Profit Power, Real Estate Back Office Software, Real Estate Lead Management Software, LeadTrax

Innovation, Experience and Trust

Posted by Patrick on Oct 28, 2020 8:00:00 AM

I remember having a conversation with John Featherston, the long time CEO of RIS Media, at a NAR Mid Year conference about fifteen years ago. I was still a new employee of LanTrax and was trying to wrap my head around the world of Real Estate Brokerages and the software solutions that serve them. I can't quite remember how it came up, but John offered some advice on how to make it in this industry which I never forgot. He said in effect that if you stick around long enough and can gain a reputation as a solid vendor that focuses on it's clients you will have long term success. Well, fifteen years later, and an ever growing list of top brokers using our solutions, proves that his insight remains true and remains a guiding principal of what we strive for at LanTrax. 

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Topics: Profit Power, Real Estate Back Office Software, Real Estate Lead Management Software, LeadTrax

Improving Lead Response Times

Posted by Patrick on Jun 7, 2019 10:42:10 AM

Real Estate companies struggle to figure how much time they should give their agents to accept and respond to leads. Just about every new LeadTrax customer who comes on board will ask us for our advice on this topic. The simple truth is, if you get back to a lead in the shortest amount of time possible, your chances of conversion will improve.

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Topics: Real Estate Lead Management Software, LeadTrax

Differentiate your Brokerage through better lead follow-up

Posted by Patrick on Jan 15, 2019 3:30:00 PM

Real estate brokers spend a lot of time and money attempting to differentiate themselves from their competition. Finding a niche in your market by cultivating an image of professionalism, superb customer service, or overall convenience for buyers or sellers are ways to stand apart in your market. With this in mind, what about implementing a rock solid strategy for online lead follow-up?  

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Topics: Real Estate Lead Management Software, LeadTrax

Real Estate Lead Conversion Strategies

Posted by Patrick on Oct 10, 2018 4:30:00 PM

LeadTrax was developed in 2003 as a solution to help real estate brokers collect, assign, follow-up, and convert internet leads generated through various online lead sources. In fifteen years since we first launched, the real estate industry has seen a lot of changes, but the same internet lead conversion and management issues persist. However, with solid strategies and flexible software real estate companies can implement a successful lead management program for their company.

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Topics: Real Estate Lead Management Software, LeadTrax

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LanTrax is a software service company that develops solutions designed to help top real estate companies optimize their productivity, identify opportunities, and connect every department. Our team is passionate about combining industry knowledge with the latest technology to create sophisticated real estate back office software that provides lasting success and adjusts to the needs of our clients in an ever-changing market.

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