Profit Power Case Study: Coldwell Banker Advantage

Posted by Patrick on Jan 28, 2020 10:30:10 AM


Coldwell Banker Advantage is based in Raleigh, North Carolina and serves the Research Triangle & Triad area with 18 offices and over 550 agents. They have been using Profit Power since August of 2018. Coldwell Banker Advantage was introduced to Profit Power by their sister company, Coldwell Banker Seacoast Advantage, who is a long time Profit Power customer. Once they were introduced to the features and functionality, they quickly realized the many advantages they would gain over the back office software they were using with a change to Profit Power back office software.


The real estate back office software Coldwell Banker Advantage was using prior to Profit Power didn’t offer the ability to change commission plans, the reports were very cumbersome to work with, and the interface was not user friendly. On top of all of these challenges the customer support offered was not very helpful. 

Why Profit Power?

When Coldwell Banker Advantage’s sister company suggested they look at Profit Power it was immediately apparent that there were some major benefits to making a switch. The user interface, commission plan options, reporting features, and support team all looked as if they would be big improvements over their current software.

Initially, there was some trepidation around changing software systems, but the Profit Power implementation and training teams made it a smooth process. Accounting Manager, Susan McKenzie had this to say about the implementation process, “Any time you switch back office accounting systems you are going to have some hiccups. However, any issue we ran into was reviewed with care and the solution implemented was smooth. Overall the process was easy which was not what we expected.”

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Topics: Profit Power, Real Estate Back Office Software, Case Studies

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