Patrick

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Innovation, Experience and Trust

Posted by Patrick on Oct 28, 2020 8:00:00 AM

I remember having a conversation with John Featherston, the long time CEO of RIS Media, at a NAR Mid Year conference about fifteen years ago. I was still a new employee of LanTrax and was trying to wrap my head around the world of Real Estate Brokerages and the software solutions that serve them. I can't quite remember how it came up, but John offered some advice on how to make it in this industry which I never forgot. He said in effect that if you stick around long enough and can gain a reputation as a solid vendor that focuses on it's clients you will have long term success. Well, fifteen years later, and an ever growing list of top brokers using our solutions, proves that his insight remains true and remains a guiding principal of what we strive for at LanTrax. 

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Topics: Profit Power, Real Estate Back Office Software, Real Estate Lead Management Software, LeadTrax

Experience Matters

Posted by Patrick on Oct 1, 2020 12:35:00 PM

Purchasing back office software for your real estate company is not a decision to be taken lightly. Significant research needs to be taken to ensure the right decision is made. The different factors involved in making a decision on what software to choose include functionality and of course price. However, a case should be made that the experience of the vendor you choose to partner with is just as much if not more an important factor to consider in making your decision. 

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Topics: Profit Power, Real Estate Back Office Software

Secrets to Operating a Successful Real Estate Brokerage E-Book

Posted by Patrick on Jun 29, 2020 9:42:21 AM

If you are a Real Estate Broker looking to grow your business or improve your profitability then our free E-Book, "Secrets to Operating a Successful Real Estate Brokerage" is a must read.

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Topics: Profit Power, Real Estate Back Office Software

Profit Power Case Study: Coldwell Banker Advantage

Posted by Patrick on Jan 28, 2020 10:30:10 AM

cbadvantage-profitpower

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Topics: Profit Power, Real Estate Back Office Software, Case Studies

What to look for in a Back Office Software Solution

Posted by Patrick on Dec 6, 2019 9:47:47 AM

It's the time of year when Real Estate companies review their technology tools and make decisions on what is needed for the new year to improve sales and productivity. Back Office Software is no exception to this rule. If you are evaluating your Back Office software and are considering a change, here are a few questions you should be asking:

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Topics: Real Estate Back Office Software

Improving Lead Response Times

Posted by Patrick on Jun 7, 2019 10:42:10 AM

Real Estate companies struggle to figure how much time they should give their agents to accept and respond to leads. Just about every new LeadTrax customer who comes on board will ask us for our advice on this topic. The simple truth is, if you get back to a lead in the shortest amount of time possible, your chances of conversion will improve.

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Topics: Real Estate Lead Management Software, LeadTrax

Differentiate your Brokerage through better lead follow-up

Posted by Patrick on Jan 15, 2019 3:30:00 PM

Real estate brokers spend a lot of time and money attempting to differentiate themselves from their competition. Finding a niche in your market by cultivating an image of professionalism, superb customer service, or overall convenience for buyers or sellers are ways to stand apart in your market. With this in mind, what about implementing a rock solid strategy for online lead follow-up?  

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Topics: Real Estate Lead Management Software, LeadTrax

Let Your Back Office Accounting Data Work For You

Posted by Patrick on Nov 29, 2018 5:01:00 PM

Our company philosophy has always been to be a solutions provider over a software vendor. What that philosophy entails is working closely with our clients to continuously identify ways to use data to recognize trends and catch errors before they lead to lost revenue. One of the solutions we have developed to help achieve this goal is our Profit Power Business Rule Engine. This tool is designed to look for data scenarios and alert the right employee at the right time. We’ve automated alerts for a variety of situations revolving around listings, sales, commissions, and other valuable data. The Business Rule Engine can also be used to create and send out reports to executives, managers, and agents at scheduled times eliminating the need to run reports manually.

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Topics: Profit Power, Real Estate Back Office Software

Profit Power 2018 Fall Newsletter

Posted by Patrick on Nov 5, 2018 8:07:58 AM

2018 has been an exciting one for Profit Power on a variety of fronts. We continued to expand our client base, launch new solutions, and improve our Profit Power enterprise suite of products to help our customers stay ahead of their competition. We also held our fifteenth annual Profit Power Symposium, and added several new team members!

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Topics: Profit Power, Real Estate Back Office Software

Real Estate Lead Conversion Strategies

Posted by Patrick on Oct 10, 2018 4:30:00 PM

LeadTrax was developed in 2003 as a solution to help real estate brokers collect, assign, follow-up, and convert internet leads generated through various online lead sources. In fifteen years since we first launched, the real estate industry has seen a lot of changes, but the same internet lead conversion and management issues persist. However, with solid strategies and flexible software real estate companies can implement a successful lead management program for their company.

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Topics: Real Estate Lead Management Software, LeadTrax

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LanTrax is a software service company that develops solutions designed to help top real estate companies optimize their productivity, identify opportunities, and connect every department. Our team is passionate about combining industry knowledge with the latest technology to create sophisticated real estate back office software that provides lasting success and adjusts to the needs of our clients in an ever-changing market.

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