Ron Hurak

Ron Hurak
Started in real estate as an agent in 1974. Became a broker owner in 1979. Became a CCIM in 1981 and a CCIM instructor in 1982 (now retired), started my technology company in 1977 and for the past 40 plus years have been in the forefront of developing sophisticated back office solutions for large enterprise real estate firms. Today our organization offers a sophisticated back office solution for any size real estate company..... from start ups to enterprise multi company multi branch real estate companies. Our customers include many of the most prestigious real estate firms in the US.
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Recent Posts

Recruiting Agents and Sales Force Balance

Posted by Ron Hurak on Jul 15, 2020 8:56:29 AM

The following post is an excerpt from our E-Book, "Secrets to Operating a Successful Real Estate Brokerage."

No matter the real estate firm size, recruiting new associates is essential to maintaining a healthy brokerage. Although smaller brokerages generally have less turnover of agents than their larger counterparts, the fact remains that recruiting new agents is vital to preserving existing sales performance or growing the broker's business. Your agent's job is to sell real estate, while your manager's job is to recruit and retain.

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Topics: Profit Power, Real Estate Back Office Software

Ingredients for Success

Posted by Ron Hurak on Jun 15, 2020 11:27:42 AM

In our last blog post we talked about "the forward thinking broker", those brokerages who don't rest on their past successes, but always are looking at ways to improve their companies. Today we expand on that idea, and write about some common ingredients of success we see in these forward thinking brokers. 

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Topics: Profit Power, Real Estate Back Office Software

The Forward Thinking Broker

Posted by Ron Hurak on May 28, 2020 10:52:33 AM

We are certainly living in unprecedented times which call for businesses in all industries to look for ways to get through the global pandemic and be ready to succeed when the economy rebounds. By having a forward thinking mindset, real estate brokers can survive and strive amidst the toughest challenges.

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Topics: Profit Power, Real Estate Back Office Software

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About Us:

LanTrax is a software service company that develops solutions designed to help top real estate companies optimize their productivity, identify opportunities, and connect every department. Our team is passionate about combining industry knowledge with the latest technology to create sophisticated real estate back office software that provides lasting success and adjusts to the needs of our clients in an ever-changing market.

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Recent Posts