The following post is an excerpt from our E-Book, "Secrets to Operating a Successful Real Estate Brokerage."

No matter the real estate firm size, recruiting new associates is essential to maintaining a healthy brokerage. Although smaller brokerages generally have less turnover of agents than their larger counterparts, the fact remains that recruiting new agents is vital to preserving existing sales performance or growing the broker's business. Your agent's job is to sell real estate, while your manager's job is to recruit and retain.

In our last blog post we talked about "the forward thinking broker", those brokerages who don't rest on their past successes, but always are looking at ways to improve their companies. Today we expand on that idea, and write about some common ingredients of success we see in these forward thinking brokers. 

We are certainly living in unprecedented times which call for businesses in all industries to look for ways to get through the global pandemic and be ready to succeed when the economy rebounds. By having a forward thinking mindset, real estate brokers can survive and strive amidst the toughest challenges.